How Bad Marketing Can Destroy Your Author Brand, Lose Friends, and Influence Nobody – by Anne R Allen…

Always wise to research what you are looking for, before you take the plunge…

Chris The Story Reading Ape's Blog

Bad marketing is worse than none. And I’ve seen some breathtakingly bad marketing strategies recently. I assume authors are hiring cut-rate online marketers who have more experience selling real estate in Mumbai and knock-off designer sunglasses than books.

Do I need to say this is a bad idea? Being annoying may sell faux Viagra and Bitcoin scams, but it will not make people think an author has anything entertaining or wise to say. In fact, it may drive away your existing readers.

In publishing, your name is your brand. Once you’ve hired somebody who behaves badly in your name, it will be difficult to rebuild that brand.

Just an aside here, but speaking of bad marketing — American political marketers have quite a hustle going. Every day, they send us annoying placemat-sized “Postcards” that go straight into recycling, and hire robocallers to harass us in their candidate’s name. Then they…

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Writing Book Blurbs… Something I’m not overly good at…

Story Empire

Hi SEers! Denise here to talk about writing a book blurb. I’m in the final stages of editing my current book, and my thoughts are turning to create the dreaded blurb. It can almost be harder to write than the book.

Instead of writing my blurb, I wondered where the term originated. Here’s what I found: “The wordblurbwas coined in 1907 by American humoristGelett Burgess(1866–1951).[2]His short 1906 bookAre You a Bromide?was presented in a limited edition to an annual trade association dinner.”— Wikipedia

With that out of the way, I refreshed my skills by researching what makes a good blurb.


I stay between 100 and 200 words. I’ve seen plenty of shorter and longer ones. Shorter blurbs might not pull the reader in, while longer ones might give too much information.


When approaching writing a blurb, I do it from…

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The best time to release your new book

A good read. Thanks Paul.

Ramblings from a Writer's Mind

Yesterday I completed another book, making it ready for publication.

Over the previous three days, I have titivated with the internal layout, put the final finickity touches to my tome, trying to ensure I have no orphaned sentences, that the images, I have several throughout the book, are set as I wish and then, once again a run-through for any grammatical, punctuation or other errors such messing about can create.

For the two days before, I worked on finalising the cover.

The book Is now filed away awaiting the right window for publication. (I’m thinking sometime around May.)

The reason, I believe this will be the BEST time for me to release this book.

But is there a best time for you to release a book?

Let’s look at how this publishing game pans out over the year, and what else might influence when you make your book…

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